For sellers, a No-Name Teaser, also known as a confidential information memorandum (CIM), provides a concise overview of your company. It highlights key aspects of your business model, competitive advantages, financial performance, and growth potential. The teaser document aims to create curiosity and encourage potential buyers to explore further.
As the name suggests, this document usually contains only high-level key information to give potential Buyers a sense of the business, whilst still maintaining the confidentiality of more sensitive information as well as your company’s identity.
When creating a No-Name Teaser, it is essential to provide enough information to capture the interest of potential Buyers without disclosing sensitive details that could reveal the identity of your company. For further insight into what information should be included in the No-Name Teaser, please refer to this article: No-Name Teaser – What to include to maximise buyer interest